The keys for Persuasive Presentations

Whether you’re an entrepreneur pitching for funding, an executive presenting a proposal to a business partner, or a public speaker looking to change a few minds with your presentation, here are five tips to help master the art of persuasion.

Some people have an aura and compelling ways to present an idea, and we all believe that these people have a natural gift. Let me tell you; there is a difference between “Talent” and “Skill”.


A skill is expertise, which is acquired by the person by learning. Talent is God gifted ability, whereas Skill is an ability in which you put your time and efforts to develop. Talent, along with skills, is considered as a refined ability. If a person does mastery in his talent, then he will be able to fulfil his life goals efficiently and effectively.


So, none of us born with a natural talent for public speaking or persuasion abilities. These are skills that we can all develop when we put our mind, time and effort to develop it. You can become a persuasive presenter/speaker, and I would like to give you five critical areas to focus on achieving this ambition.


Even if your goal is only to inspire or inform, you still need to persuade your audience to pay attention. If you need to compel your audience to take action, persuasion is an obvious essential.


Whether you’re an entrepreneur pitching for funding, an executive presenting a proposal to a business partner, or a public speaker looking to change a few minds with your presentation, here are five tips to help master the art of persuasion.


#1: Connect with your audience


The likeable presenter is more persuasive than presenters who cannot connect to the audience. Things you can demonstrate throughout your presentation which will make you agreeable are;

The likeable presenter is more persuasive than presenters who cannot connect to the audience. Things you can demonstrate throughout your presentation which will make you agreeable are;

  • Before delivering a presentation, thoroughly research your audience. When you take the stage, be prepared to demonstrate commonalities between yourself and the audience members, and also compliment the audience.

  • According to researches, leaders need to be perceived as warm, even more so than competent, to be persuasive. Although projecting competence is essential, neglecting to demonstrate trustworthiness/warmth – a psychological conduit for influence – makes it very difficult for leaders to gain loyalty and to be persuasive in a sustainable way.

  • To be persuasive, relate to your audience by not only connecting to their minds but by also connecting to their hearts. Expressing interests or concerns that you share with them is one easy way to connect to your audience.

  • Smile, ask questions and come across as fully invested in your presentation and the audience member’s experience. If your presentation topic isn’t light hearted, tell a relevant, happy story, or joke that will inspire you to smile at least once during your presentation.

  • People make their decisions based on emotion first, and then they back them up with logic. Logic helps, but ultimately, it’s feelings that move people to action.


#2: Tap into Senses


If you are presenting a PowerPoint presentation, a well-designed and visually appealing deck plays a critical role in your ability to persuade your audience. The colours used in your presentation design are one of the most influential aspects of your presentation design. Due to the impact of colour on our senses and behaviours, the colour scheme of your presentation design can help you influence moods and change minds.

Source: Conversioner

Red: Widely recognised as dynamic, passionate, and even aggressive, red can be an excellent way to go if your presentation is very energetic and animated. For example, you might want to harness the colour’s boldness to create excitement and enthusiasm around the launch of a new product, service, or initiative.


However, beware – predominant use of red can be overpowering and can tire your audience’s eyes very quickly.


Yellow: It is a colour that gives a perception of friendly and inviting feeling; yellow is a good choice for inclusion when you’re aiming to deliver a positive message. Its warmth can support messaging that is customer-focused and outgoing.


Orange: Orange is a strong but also lively and warm colour which combination of fiery power of red and the inviting warmth of yellow. It is the colour of innovation and success and can be used to inspire your audience and generate excitement.


It is often used in calls to action because of its association with positive attitudes, so if you want your audience to do something during or after your presentation, orange is here to help!


Blue: Blue is connected with ideas of calmness, responsibility and trust – making it a suitable choice for financial services, healthcare and technology companies.


Make use of blue when delivering a very calculated message with your presentation, and it will help instil a sense of confidence and dependability in your content.


Green: Green is associated with nature and the environment and therefore, used by some brands (Like Starbucks) to reflect their ethos on ethical business, involvement in Fairtrade, ethical sourcing, and community projects.